Imagine naming your shop after your email ID! The first thought races that the ID better be usable. And then came about Spontiphoria, opposite the erstwhile Safa Park at Wasl Square, Jumeirah, where I was invited to preview their pre-Ramadan menu.
While I was wrestling with the name and what perhaps it meant, I walked inside this unique concept store that is both a bakery and a boutique. I found the store very Parisian. Chalk board messages, quaint curios everywhere interspersed with very artistic looking food items.
Their bakery believes in making it all the exact same way as one would do at home. And you can tell from the rich and fresh flavours of the rose and lychee cake slice. Their display had a salivating line-up of cakes, cookies, cupcakes, muffins, tray-bakes, and other desserts. I was walking around with my piping hot cup of coffee and enjoying some traditional Ramadan treats.
I met the vivacious and attentive hostess and owner of Spontiphoria, Sidiqa Sohail who named her store after her MSN user that she had since she was 13. The name is concoction of spontaneous and euphoria, both equal descriptives of her. We got talking and I asked her whether baking is something she studied in detail; to which she answered in the negative. She studied ‘conflict prevention and peace building’ at the University of Durham, UK!
The only conflict you could have is on deciding which cake to attack and what dress to take home.