Imagine naming your shop after your email ID! The first thought races that the ID better be usable. And then came about Spontiphoria, opposite the erstwhile Safa Park at Wasl Square, Jumeirah, where I was invited to preview their pre-Ramadan menu.
While I was wrestling with the name and what perhaps it meant, I walked inside this unique concept store that is both a bakery and a boutique. I found the store very Parisian. Chalk board messages, quaint curios everywhere interspersed with very artistic looking food items.
Their bakery believes in making it all the exact same way as one would do at home. And you can tell from the rich and fresh flavours of the rose and lychee cake slice. Their display had a salivating line-up of cakes, cookies, cupcakes, muffins, tray-bakes, and other desserts. I was walking around with my piping hot cup of coffee and enjoying some traditional Ramadan treats.
I met the vivacious and attentive hostess and owner of Spontiphoria, Sidiqa Sohail who named her store after her MSN user that she had since she was 13. The name is concoction of spontaneous and euphoria, both equal descriptives of her. We got talking and I asked her whether baking is something she studied in detail; to which she answered in the negative. She studied ‘conflict prevention and peace building’ at the University of Durham, UK!
The only conflict you could have is on deciding which cake to attack and what dress to take home.
Dubai is the place for fashionable brunches. If you do not like ‘fashionable’, then read the first sentence again without the adjective. The idea remains that breakfast is an option that is as expansive as fast food chains here.
There are breakfast options for all kinds of hunger. The kinds where you can walk-in in your floaters and not be judged to places where Dior or Chanel maybe the calling of the day. And there is a global menu to suit most palettes. From ‘desi’ Indian or Pakistani to Continental to Oriental even. Even the unpretentious omelette served in a roadside shack gains VIP status with myriad stuffing, and served with fancy tableware. I have also been with people who do not bother about what bread they eat but will ask for multi-cereal in upmarket breakfast joints.
I do enjoy this broadband of breakfast options. Shacks, to roadside eateries, to queuing up at Ikea, to a relaxed Safa Park break to fancy Citywalk names to the uber posh nosh at 5 stars! I have but one request! This is for those places that serve great breakfast but do not include the coffee. Please understand that the humble bread and egg and everything else that is used with tongue-twisting names leaves enough mark-up for you to brew me some good, strong coffee. So, keep as much as you want for your cash registers, just include the coffee with the breakfast. See, it is like buying a mobile phone that also has a transfer cable with the charger. You’d hate it if you had to buy them separately.
Hope you get the drift Mo’s, Citywalk. If not, you need a stronger (caffeine) kick!