When Johnny Rockets is 2 stores next to a store where people buy chicken by the buckets, it is not a surprise that JR was virtually empty. This is exactly how I like my dining environment. Not so fast. And well, when you have burger on your mind, then a visit to JR is quite imperative. Johnny knows his Rockets!
I asked the server for some help to navigate through the new menu, since a few names were repeated separately. After browsing the menu card, which happens to be my favourite literature, I settled for the Smokehouse burger.
Lamb patty sitting on a squishy bed of ‘smokehouse’ BBQ sauce with a dull shining, melting slice of Cheddar that balanced crispy bacon and some onion rings on top. All this goodness was arduously held together with a very “muffiny” sourdough burger bread. This was what made the burger very special. Sourdough – full marks.
I demolished the burger within minutes, also since the size wasn’t that huge. The taste made up for such shortcomings. What really fell short on expectations was the milkshake.
All shakes are ice cream based and hand-spun. After reading such descriptions along with the flavours available, you expect a big, fat glass to sit in front of you – a glass that should reach your eye level and make eye-contact with the guest in front of you, a difficult and distracting task. That is something that doesn’t happen. Have you seen those glasses, Johnny? They are, at best, teenaged shot glasses that hold about 4 glugs of milkshake!
Johnny, your menu card and its graphics really create a mirage in the eyes of the good eater. It is something that commonplace restaurants do. Your order never looks the same as the picture.
So, here’s what you do:
- Redesign that menu. Read – simplify.
- Do not repeat your burgers on different pages. Never confuse the customer.
- So, you have chicken, lamb and tenderloin? What meat would tenderloin stand for? Lamb? Pork? Beef? Given the moo(t) situation now, a clarification would be less stressful, don’t you think?
- And get those shakes in a bigger size.
#BurpAndBelch Meter: 3 burps full
#5WordFoodReview: Can You Get Me XXL?