Ooh it is a tough task to get me to Dubai Mall; and that too on a Friday. Truth be told, I don’t remember where I came from and where I need to go. As a man who prides his in-built GPS sense, there is a stereo-typical shame in admitting that I am foxed by the ‘exit’ signage. Besides, on a Friday, Dubai Mall is a test in negotiating skills more than I have used all week. I accepted to visit Bloomsbury’s Artisan Bakery in Dubai Mall rather gingerly. I didn’t fancy cup-cakes either.
And there I found myself driving to Dubai Mall with my wife and toddler in tow for a promised cosy and lazy breakfast. We managed to get to the store which is located twixt the fountain and Wafi Gourmet.
Bloomsbury’s – the Boutique Café and Artisan bakery is a home-grown and chef driven concept with all recipes created from scratch using the finest ingredients available seasonally. From cupcakes, confectioneries, the famous high tea, and afternoon tea, Bloomsbury’s serve a fine selection of tea from all over the world.
While I was waiting to be served, I was sniffing around their fancy tea test tubes containing some fine mix of teas – some refreshing and some with a vigorous flavor. However, I settled for a cup of strong coffee, since that is my favourite poison.
My son found the quaint café quite interesting, more so as he leafed through a book on London while the smiling hostess put a strawberry cupcake in front of him and a ‘red velvet’ in front of us. The clever boy that he is, he didn’t wait any time in celebrating his cheat-day by digging into the smooth icing on the cupcake. I slowly advanced towards the ‘red velvet’ with some dramatic music in my head – cupcakes give you a sugar rush with the icing that will last you a rugby match – and when I spooned in the first swirl of the icing, I was blown over! Soft, creamy, clearly fresh cream cheese and with the sweetness fine-tuned to perfection! OK, then Bloomsbury’s – you are winning me over!
I walked over to the display to run a look at the motley collection of cupcakes that flaunt over 30 different flavours. The friendly store manager Mayank pointed out that the café has a unique rating system for all their products. That way, only the tops ‘stars’ are served to Bloomsbury’s patrons. Suddenly, I realized the pressure of being a cupcake!
I noticed this very artistic, golden hued chocolate fudge cake. It is Bloomsbury’s big ticket item that has seen unprecedented popularity thanks to its shape, size, texture and hue. Have a special occasion in mind? Book this good-looking baby. And there’s more, Bloomsbury’s also creates bespoke cakes / cupcakes for special days like birthdays, weddings, bridal showers, baby showers et al.
I sat down for my breakfast that consisted of oven-fresh flavoured croissant and coffee. Wife and I cooed over the zaa’tar croissant and the cheese variant. They were flaky, perfectly baked with the heat permeating to the deepest inner folds of flour. This is croissant could have you go silent for some time.
Set your Bloomsbury’s date at the Dubai Mall, near Wafi Gourmet with the café open from 10AM till midnight on weekdays and extending an hour on weekends.
In Abu Dhabi, find them at Al Wahda Mall, Mushrif Mall and Y Tower Building. In case you fancy a drive up to Ras Al Khaimah, look for Bloomsbury’s at the newly opened RAK Mall.
Fresh ingredients, aesthetic and artistic, and made hot off the oven, daily, Bloomsbury’s Artisan Bakery is that perfect place to sit with a book or watch shoppers walk past with a hot, buttered croissant or decadent cupcake and coffee.